The European Union’s AI Act entered its first enforcement phase on February 2, targeting artificial intelligence systems labeled as “unacceptable risk.” This includes bans on social scoring, real-time biometric surveillance in public, and emotionally manipulative AI. While these provisions are now active, broader rules covering high-risk systems, AI literacy, and transparency will come into force gradually through 2027. Companies operating in or selling into the EU must begin compliance planning now. Penalties for non-compliance, including fines up to €35 million or 7% of global revenue, will begin in August 2025.
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